by Jim Moriones, SouthofMetro |
Digital education in the Philippines gets a boost with Edusentro.com.
The site, on its pre-launch stage, is consucting an online master class in Social Media marketing starting August 3.
The Online Master Class in Social Media Marketing is a 14-week extensive online course that allows you to master social media marketing techniques and amp your knowledge on upcoming trends.
A workshop-based curriculum that brings forth critical thinking to give you an edge against competition in your next digital marketing campaigns.
The course is designed by veteran digital evangelist, startup strategist and U.P. certified distance educator, Homer Nievera
, CDE; and will be conducted by Rod Gabriel, an 11-year former IT educator from an international college.
The ability to use social media to regularly engage people, build an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies.
If you’re interested in improving your social media skills or building a career in social media, these courses can help you learn achieve your goal. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more businesses move marketing spending from paid advertising into content marketing and social media engagement.
Where social media really becomes valuable in a business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business. This is where inbound marketing comes in. Inbound marketing is about creating and sharing valuable content designed to appeal to customers and attract qualified prospects to a business.
What you will learn:
Defining Your Company / Client’s Objective/s
Developing Guidelines for Communication
What is Social Media Marketing?
- The Big Picture of Social Media Marketing
- Understanding the Value of Social Media Marketing
- Building Brand – The Power of Social Media
- Leveraging on Social Media Channels
- Facebook Marketing Tips & Tricks
- Comparing Facebook and Twitter
Exploring the Twitter Interface
- Writing High Quality Tweets
- Using Retweets
- Understanding Hashtags
- Using Rich Media in Tweets
- How to Attract Followers
- Choosing Who to Follow
What is Content Marketing?
- Value of the Right Content and the Right Platform
- Why Blogging is Back
- The Future of Videos in the Content Mix
- Other Content Formats
Why SEO is Important in the Social Media Marketing Mix
A Quick Look at Inbound Marketing and its Relation to Social Media Marketing
Planning for Social Media
Social Media Metrics
The Role of a Professional Social Marketer
and many more…
How you will be graded:
The student will be graded based on a competency assessment. Competency assessment is an ongoing process of continually building knowledge and skills. Organizations are much more dynamic now and competency assessment addresses the need to stay ahead of the curve.The key to competency assessment is that it is based on actual skills and knowledge that a person can demonstrate in the workplace or other contexts. This is different to other approaches where there is no requirement to demonstrate knowledge and skills – like approaches where people just answer questions as a test of their knowledge and skills. The problem with testing is that it doesn’t guarantee that a person will be able to do something – it just verifies that they know something.The process starts with a person assessing themselves against a set of competencies. They compile a list of evidence that shows they are competent. A workplace assessor reviews the evidence and verifies the person performing the skill.Development needs are identified. The person uses a variety of sources, both on and off the job to develop the areas identified. After a period, the person is reassessed and if they can now demonstrate the skills, they are awarded competence.
Fill-in the required details for enrollment HERE
. You will then receive an email to confirm your registration then prompt you on payment details to finalize and confirm your enrollment into the program.