March 22, 2023

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Deluxe King Room at Privato Quezon City - Property Finds Asia

Deluxe King Room at Privato Quezon City

Emerging Business Hotel Chain Privato is Carving its Territory as a Competitor to Watch Out For

Not too long ago, travelers can only find one Privato – it’s in Ortigas across Capitol Commons. Recently, they have an option to book a Privato Hotel if they’re in Quezon City, and soon, they can experience Privato in Makati.

A great accomplishment for a five-year-old business hotel chain. Privato Hotel Group’s runaway success is a feat that can only be achieved with the careful guidance and effective leadership of its founder and president, 31-year old Gab Perez.

Hotel Privato President Gab Perez
Founder and President of Privato Hotel Group Gab Perez

Perez oversaw the construction of two Privato hotels from the ground up, while the other is an acquisition. Privato Quezon City came by chance, when Perez received an offer from the Max’s Group to acquire its property (formerly the Meranti). Designed by the renowned firm of Budji Layug and Royal Pineda, and featuring furniture by Kenneth Cobonpue, space already has Privato’s streamlined aesthetic, so changing its branding and look was no longer such a herculean task for Perez and his team. By June 1 of 2019, roughly six months after the talks started, they took over operations.

As an emerging hotel chain and with Perez at the helm, Privato is determined to leave a mark beyond that thumbprint of trendy spaces and contemporary design. The young businessman’s internship at a popular hotel in his last year at the Ateneo de Manila University taught him to value the people he works with. Perez applied the same principle in running Privato. Five years into the business and he is due to hand out a couple of loyalty awards to a number of people he has worked with since day one.

Pool area at Privato Ortigas
Pool area at Privato Ortigas

“You can replicate a property, but you can’t replicate the people – that’s the unique thing about the hospitality industry and a major takeaway I’ve continued to apply in the business,” says Perez. “Training the staff and ensuring the team has strong morale are key because these translate to the level of service we offer guests in any Privato Hotel.”

Customer is, indeed, king. Perez believes that hotels, in general, are trying to emulate the warmth and hospitality of most Filipino hosts. “I always tell my staff that what we do is not just a job. It’s very reflective of our culture as Filipinos. Despite having all these departments, the basic core of the hotel industry is providing what the guest wants – a good night’s sleep, a hot shower, and a hot breakfast to start the morning with,” he explains.

Maple Restaurant at Privato Quezon City
Maple Restaurant at Privato Quezon City

Since they’re located in business districts, Privato hotels’ main clients are either corporate accounts or business travelers, but there are many staycationers too – all of whom enjoy the well-designed spaces, reasonable rates, and great service.

To actualize his vision and goals for Privato, the young hotelier collaborated with “the best in the industry.” Perez has tapped Casas+Architects, Jose Aliling Construction Management, and Enderun Hotels for the design, construction management, and day-to-day operations of the hotels.

Perez believes this balance between accessibility and topnotch service is where Privato shines the brightest. “Our sweet spot is that we serve champagne for the price of beer,” he says. With Gab Perez at the helm, Privato is realizing its huge potential and carving its territory in the competitive hospitality industry.

For more information about Privato, visit or contact +63 (2) 376 6340 to 42.

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