PropertyfindsAsia.com | Lamudi Relaunches Lamudi Link and Unveils Broker Plans | True to its commitment to providing relevant programs to real estate professionals, the country’s top property platform relaunched its broker networking event Lamudi Link on April 7 at Servcorp, Bonifacio Global City.
Chief executives from the company were present, namely Kenneth Stern, CEO and Managing Director; Ramjit Lahiri, Vice President of Operations and Marketing; and Anurag Verma, Director of Broker Classifieds & Partnerships. The agents who attended the networking event represented different brokerage firms.
According to Verma, the relaunch is in part a celebration of the market coming back. He noted the positive sentiments the team has been getting from property professionals, as they see more and more real estate transactions. The Lamudi portal has seen an uptick in activities as well.
Last month, the total number of visits on the Lamudi platform reached a new high. “In fact, it’s better than the pre-pandemic numbers,” Verma shared.
In-Person Events Are Back
A momentous occasion, the recently concluded networking event was the first Lamudi Link since the pandemic started. Launched in 2019, the program aims to offer brokers a casual environment where they can get acquainted and explore business opportunities with each other.
Because of the safety restrictions of the pandemic, the in-person networking event was halted. With the gradual return to pre-pandemic activities, Lamudi is set on resuming face-to-face gatherings again and strengthening professional ties with its partner brokers.
Emphasizing the value of in-person networking events, Stern said, “Events like [Lamudi Link], especially Filipinos working together, connecting with people, and professionalizing the industry are really important to everyone’s success.”
The CEO added that Lamudi is working towards creating a community brokers can trust and providing the transparency the real estate market needs.
Building Trust with Partners
Part of forging trust with practitioners is making programs accessible. For the first leg of Lamudi Link, the company hosted the event in Servcorp, BGC, a location that professionals working in business districts can easily reach.
Ellaine Ygot, Sales Director at Servcorp, expressed her delight in welcoming Lamudi brokers, talking about the incentives they offer for real estate professionals.
She said, “We accredit brokers, so you have opportunities in terms of referring clients to us. We have a promotion for all the brokers for this month. We offer up to 15 percent commission to all your successful referrals.”
Aside from making events accessible to gain and retain the trust of real estate agents, Lamudi offers reliable solutions that allow practitioners to serve property seekers better. Anthony Kim, Strategic Accounts Lead at Lamudi, shared the competitive advantage of proptech.
With more people turning to the digital space when searching for their next home or office, property technologies, such as Lamudi, become increasingly important in the brokerage practice, according to Kim. In a nutshell, it promotes online visibility, enables multi-channel reach, and facilitates efficient lead management.
Introducing the Lamudi Executive Advisors (LEAD)
While highlighting the importance of networking events, Stern mentioned the company’s plan to gather its top-broker partners to serve as an advisory board. Introduced as the Lamudi Executive Advisors (LEAD), the group is a distinguished council composed of Lamudi’s most influential broker-advisers and ambassadors for the brand.
The members of the council are carefully chosen out of 3,000 competent real estate professionals subscribed to the platform. The group will meet every quarter to discuss a wide range of issues, including Lamudi’s strategy in the market, improvements on the brand’s products and services, as well as current and emerging real estate industry updates.
The members of the council will change every six months, providing opportunities for other partners to be the face of Lamudi’s broker campaigns.
More Networking Opportunities
Lamudi plans to organize more in-person networking events to help brokers grow their practice and achieve success. On April 26, there will be another Lamudi Link, gathering real estate brokers and developers. Similar to the first event, it will be held within Metro Manila.
The company is set to formally introduce the inaugural LEAD members in the next Lamudi Link.
On April 20, The Lamudi Academy Live will tackle Networking for the Digital Age. Both in-person events will happen at the Lamudi headquarters in Makati.
While on-site activities are in full swing, Lamudi maintains its online learning sessions, which are conducted on Zoom.