PropertyfindsAsia.com | The Largest Homebuilder in Europe Expands its Online Presence in the Philippines | PIK, the largest homebuilder in Russia and Europe in terms of market capitalization among public homebuilders and 2020 area of development, has entered the Philippine online real estate market by launching its first property offering on Lamudi, the premier digital property platform.
As part of their aspirations to expand their footprint to key Asian countries, the European developer publishes their first residential complex in the Philippines on the real estate site. One Sierra, PIK’s first project in the country, will showcase the developer’s 25 years of experience in the real estate business. They are headquartered in Moscow, Russia, and have completed around 500,000 comfort class urban residences.
One Sierra in Mandaluyong City will feature 250 high-class units spanning over 30 stories, all of which are designed to reflect European aesthetics, craftsmanship, and expertise. Residents at One Sierra enjoy unrivaled exclusivity, with only 10 residences per floor. The relationship between PIK and Lamudi will promote this low-density development not just in Mandaluyong, but throughout the Philippines and internationally.
A collaboration between digital-first businesses
The alliance between PIK and Lamudi brings together two companies that have revolutionized the real estate market. Even before the epidemic, PIK established a new industry standard for territory landscaping, and Lamudi digitized property search. In response to the industry’s issues, the two companies have chosen digital-first strategies in the midst of the health crisis. PIK has already moved 100 percent of its sales online as early as 2019, making them the first company in Europe to do so. Meanwhile, Lamudi shifted its focus to virtual events in early 2020 to address the challenges that stakeholders in the buying, selling, and renting landscape confront.
With up to 7 million monthly visitors from local and international property seekers interested in Philippine real estate, PIK delivers its deliberate attention to detail, cutting-edge technology, and extensive experience to the Philippine market, using Lamudi as its chosen platforml.
“We are pleased to be collaborating with Europe’s top homebuilder to deliver exceptional homes to property searchers in Mandaluyong,” said Lamudi CEO Kenneth Stern of the relationship. We get property seekers closer to their dream home by making One Sierra units available on the Lamudi platform.”
Homes in a strategic location that are exclusive, secure, and comfortable.
One Sierra units suit the necessities of the Philippine market in addition to giving a touch of European aesthetic. Employees in the key business areas switched to a work-from-home configuration after the expanded community quarantine was announced in March 2020. This necessitated a shift in house priorities, with a guest room being better employed as a home office and the availability of wellness and exercise amenities becoming critical.
One Sierra will include a swimming pool and deck area, a gym and wellness space, and a function space, all focused toward solitude and wellness. Studio, one-bedroom, and two-bedroom units, as well as Small Office/Home Office (SOHO) flats, are available at One Sierra. The homes range in size from 32 to 84 square meters, providing plenty of space for homeowners to accommodate their work and family activities, even when everyone is at home.
Mandaluyong’s real estate scene
The majority of Mandaluyong real estate transactions on Lamudi in 2020 (64.54 percent) were for homes for sale, with condominiums and houses toe-to-toe as the most popular property categories. What’s intriguing is that Mandaluyong inhabitants prefer to stay in the city, and even residents from adjacent CBD cities are interested in relocating to Mandaluyong.
The Ortigas Center, which Mandaluyong shares with Pasig and Quezon City, is located in Mandaluyong. One of the reasons their people have been viewing Mandaluyong as a real estate hotspot could be their proximity to these locations.
Various levels of community quarantine drove property hunters to stay at home and even conduct property searches at home throughout the majority of 2020 and the beginning of 2021. Average monthly pageviews from Makati (14.39 percent), Pasig (80 percent), and Quezon City (95.52 percent) have increased in Mandaluyong, according to Lamudi data. This includes home buyers who, in the midst of the epidemic, may already have at least one vehicle for private transportation to work and other vital destinations in adjacent cities.
Garage, carport, and secure parking were among the facilities considered by property hunters searching into Mandaluyong, according to Lamudi’s 2020 statistics, with these amenities accounting for 11.67 percent of searches into the area. Innovating to meet this demand, PIK offers hassle-free parking as one of their premium offerings. Residents simply drop off their vehicle at their automated parking solution, and the system will park it safely on their behalf.
PIK’s first project in the Philippines will make Mandaluyong even more appealing to property buyers, with a development built to meet world-class standards and adaptable to current house demands.
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